The farmer chooses what he wants to cultivate . It is done on purpose and it expects to reap the fruit of his efforts. Sowing is an investment , so the farmer is careful . He is ready to sow and reap in accordance with the nature of his seed . He has land, equipped to understands timing, known hours cultivation, knows how much water and what nutrients are needed for the seed to generate the desired result. Where is negligent , it is destined to fail. For the consumer , organic farming is to provide food fresh, tasty and authentic and which respects the natural life cycle of the ecosystem .