Imagine this: you enter the cinema, but when you want take a seat, you notice the room is filled with angry bikers who don’t look very happy to see you. How do you react? Do you run away or do take the only seat available? In this clever commercial, Carlsberg, a Belgian beer company, proves there are some occasions that simply call for a beer. They found 148 bikers to participate and mixed them with some innocent couples. What was the result? A viral ad that garnered 2.5 million views just six days after it was posted! Now that calls for a beer!